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How effective are your current strategies and content? |
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Written by Administrator
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Monday, 28 April 2008 01:06 |
Web Site Strategies that Work!!
Have you taken a good look at your Web site strategy recently? Here are some key questions to help you maximize it's effectiveness.
How effective are your current strategies and content?
- Are there clear and measureable business goals and outcomes behind your Web site, and for each major page or section? How will you evaluate your success?
- Have you defined all the target audiences for the site, and the "languages" they speak? Do you have compelling benefit statements, testimonials, case studies?
- Does your home page appeal to each of your target markets and audiences? Does it effectively direct them to appropriate areas of your site?
- How compelling are the "calls to action" on each page? Is it easy to interact with you?
How can you take your online business to the next level?
- Is your site making the best use of available technologies? How will you stay on top of online developments in your field? Are all appropriate staff involved?
- Does your content effectively position the expertise of your business? Are there media or public relations outlets that you could tap for wider promotion?
- Are you taking full advantage of "real-world" opportunities to promote your site?
- Does your business offer other services or customer support functions that you could provide online? Are there further efficiencies that you could achieve?
- Review your contact databases and your use of e-mail to support your marketing. Do you have clear opt-in and privacy policies?
Do you regularly review your Web traffic reports?
- Are there any obvious patterns in your traffic, or the paths your visitors follow that you could capitalize on, or need to change?
- What are the top exit points from your site? Where are you losing conversions?
- Which external sites link to you? Are these appropriate? Are you generating sufficient return on investment for paid online advertising?
- Do the search phrases for your site suggest ideas for new areas of business development?
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